Best Baby Products of 2023
The thousands of votes (6,000, to be exact) are in! Check out the baby gear Babylist parents can’t live without.
By Jen LaBracio
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There’s a steep learning curve when you become a new parent, especially when it comes to the ins and outs of baby gear. But do you want to know a secret? The best way to learn about what you and your baby may love (or not) is from experienced parents who have already tried all the things—so you don’t have to.
That’s why we created Babylist’s annual Best Baby Products survey. It’s our chance to spill the tea with the real experts in baby gear: you.
We surveyed Babylist families and asked you to tell us about the baby products you love and why. And tell us you definitely did! This year we heard from 6,000 Babylist families about the gear you’re happy you added to your baby registry (baby carriers, travel systems, a pack-and-play), the items you absolutely cannot live without (the Babybjörn Bouncer, the Doona, revolving car seats) and even a few things you wished you had skipped (that bottle warmer you weren’t sure about and the eighth newborn outfit you registered for at the last minute).
And since you took the time to share, we took the time to organize all the data into an ultimate category-by-category breakdown of your favorites. These are the best baby products of 2023 according to the real experts: Babylist parents.
Jump to your favorite category:
Strollers
A stroller is one of the most popular—and most utilized—items of baby gear most parents own. Parents shared their favorites across a range of price points and noted the most important features: suspension and maneuverability, easy fold, ability to hold more than one child, basket size, durability and car seat compatibility.
Travel and Jogging Strollers
Many of you don’t own more than one stroller (or haven’t had the need for another quite yet), but of those who do, travel and jogging strollers top your list. The travel strollers you love share two essential features: a compact fold and a light weight. As for joggers, it’s all about suspension for a smooth ride over all types of terrain.
Stroller Wagon
A new addition to our 2023 survey, stroller wagons have been growing in popularity over the last few years. While only about 25% of parents we surveyed currently own one, the families who do love them as a fun way to transport both babies and toddlers, especially over uneven terrain.
Infant and Convertible Car Seats
Deciding on a car seat can feel overwhelming. Your favorites focused on safety, weight and investing in a seat that will go the distance.
Baby Carriers
Thirty percent of the Babylist parents we surveyed own three or more baby carriers. Features like ergonomics, fabric and price all factored in.
Cribs and Crib Mattresses
Safe sleep and peace of mind were two things Babylist parents mentioned again and again when sharing favorite cribs and crib mattresses. Top picks include cribs that go the distance and crib mattresses made from breathable materials.
Bassinets
Sound Machines
White noise FTW! Over 70% of Babylist parents surveyed had a favorite sound machine to help baby sleep.
Baby Monitor
The votes are split: Almost half of Babylist parents who took our survey prefer a traditional video monitor, while the other half have made the jump over to a smart monitor.
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Gear & Play
From lightweight playards loved for travel to the best bouncer to soothe a fussy baby, some of the picks in this category are old favorites (Graco Pack ‘n Play, Babybjorn Bouncer) and some are new additions (Tiny Love Gymini).
Feeding
Bottles, high chairs, breast pumps—there’s a lot of gear involved when you’re feeding a baby. These favorites are all about options, from more traditional picks like bottles and wooden high chairs to feeding gear with a modern twist like a wearable breast pump and silicone bottles.
Diapering
Babylist parents told us that they tried an average of three to four different diaper brands before landing on a favorite. So if you have to change a diaper, it may as well be one that you know other parents trust to contain the mess. This year’s diapering faves are a mix of tried and true brands and a few newcomers like Coterie and Esembly.
Swaddles
Almost 30% of parents we surveyed chose the Halo Sleepsack as their favorite, which tells us you’re looking for a swaddle that’s well-priced and easy to use. The rest of the picks on the favorites list reflect that, too.
Pajamas
Since babies spend a lot of time in pajamas, we added this category to our 2023 survey. The brands you love differ, but there are two common threads: a good value or super soft material.
Jen LaBracio
Senior Gear Editor
Jen LaBracio is Babylist’s Senior Gear Editor, a role that perfectly combines her love of all things baby gear with her love of (obsessive) research. When she’s not testing out a new high chair or pushing the latest stroller model around her neighborhood, she likes to run, spin, listen to podcasts, read and spend time at the beach. In her past life, she worked for over a decade in children’s publishing. She lives outside of Chicago with her husband and their two boys, Will and Ben.
